LADbible is shaking up the world of original content, with shows such as Snack Wars and Agree to Disagree, featuring stars like Sabrina Carpenter, Margot Robbie, Austin Butler and Bukayo Saka helping to rack up the views. With more than 3 million subscribers on their flagship channel and nearly half a billion views this year, they’re […]
Author Archives: Josephine Andrews
On The Radar
Here’s our pick of fresh cultural insights from Chris Danton at In Good Co. This month: Skims challenges awareness norms, tech’s “f*ck around and find out” era begins, and Starbucks rethinks the art of footfall Culture I GOT CENSORED// Skims launched a campaign with Olivia Munn for Breast Cancer Awareness. The images show Munn’s mastectomy […]
Stigma, Taboo and The Impact of a Bold Brand Idea
Real-life snapshots of postpartum mums recently captured attention across the UK. Billboard ads of sweat-drenched, exhausted women fresh from the battle of the labour room, and eating Burger King as their first meal, fueled controversy and sparked debate. The “Bundle of Joy” campaign, created by BBH London, divided the industry, causing a rainbow of responses […]
THE TIME HAS COME FOR D2C FANDOM
Here James Kirkham, Founder of ICONIC and head of brand at Cleats Club, writes about the evolving dynamics of fandom and why the launch of a new direct-to-fan platform will give fans access to the kind of experiences that they want with their favourite athletes, minus all the interruptions. Cleats Club is a direct-to-fan […]
Cultural Stagnation
How Can Brands Overcome it? Thought-starters from Ollie Oshodi Cultural consultant, Ollie Oshodi, shares insights for marketers on moving culture forward and avoiding getting stuck on repeat. After a brat summer where Charli XCX successfully repackaged indie sleaze for a new generation, Elijah called out UK radio stations for overlooking Black British music in favour […]
BA goes to Bridgerton
“An Original British Period Drama” | Brand: British Airways | Agency: Uncommon Creative Studio | Date: July 2024 The background: “Hello and welcome aboard.” When Air New Zealand introduced hobbits into their safety videos back in 2014, the gauntlet was thrown for airlines to come up with entertaining safety videos that used humour and cultural […]
What do we think about social trends this Autumn? Not so demure.
What do we think about social trends this Autumn? Not so demure. What do sausages, salad cream and Sadiq Khan all have in common? The answer: a Brat Summer. From neon-green packaging to pro-Ulez posts, Charli XCX has become one of this summer’s biggest marketing moment. Alongside Sabrina Carpenter; Chappell Roan; Tinashe; Addison Rae; and […]
How AI will help brands become more culturally relevant
Let’s start with how AI ‘thinks’ about culture. Culture is a complex adaptive system, interdependent with the actions and reactions people make to different prompts within it. Their reactions are coded based on their individual senses of identities (yes their plural identities, more on that later), their personal values, attitudes and beliefs and also their […]
Guest Columnist
BARBIE’S “OSCARS” Earlier this year, Mattel’s Barbie movie was nominated for eight Academy Awards (or Oscars), and took home one. Now, heading into the “Oscars of Advertising”–The Cannes Lions Awards–will the film that painted last summer pink fare better at this event? As a consequence of oversharing my opinions about the Barbie movie, I was […]
The Culture Marketing Chat
Culture campaigns… culture-led brands “We create culture”. One thing our industry can agree on in 2024 is that we love to talk culture. But sure as culture changes and evolves, so has our use of the term, culture marketing, that has kicked around for well over a decade and has at times become shorthand for […]