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London, Ministry of Sound November 6, 2025

Author Archives: Josephine Andrews

Culture Case: Sweethearts

CULTURE CASE Here’s our pick of a brand that successfully created a cultural moment.  The brand: Sweethearts The cultural moment: Romance, relationships and dating What’s going on here:   ‘Situationships’ was a term coined by Cosmopolitan a few years ago to describe a new relationship status where couples were getting (ahem!) physical but hadn’t labelled it […]

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